When writing content for your website or blog it is crucial to do keyword research properly and, that means having access to a good keyword research tool like Jaaxy.
This will allow you to see exactly what people are searching for so you can tailor your content appropriately for your audience and also get great search engine rankings to boot.
Of course, it goes without saying that you still need to write quality content while using the proper on-page SEO (Search Engine Optimization) techniques but, trying to do this without the use of a good keyword tool is like a crap shoot.
How else will you know what people are searching for and how to optimize your site to get those great search engine rankings?
Product: Jaaxy Keyword Research Tool
Owners: Kyle & Carson
Price: $0 Free Trial Offer – 30 Searches
$49 Pro/ $99 Enterprise monthly
The Problem With Most Keyword Research Tools
Some of the problems with most keyword tools, in my opinion, is that many of them are designed mostly for pay per click marketing which has little to no value to me for writing website content or when doing niche research.
They are also overloaded with all types of metrics that are confusing to understand and aren’t really needed, especially for someone who is just starting out, in an effort to try and justify their insanely high price points.
Many also take their data only from one search engine instead of pulling it from a variety of sources.
Lastly, most of the tools that I have seen either don’t have an easy and practical way of displaying the exact competition for a keyword or, they don’t have a way of measuring competition at all and, I am talking about some of the most highly respected tools on the internet here.
I have done a fair amount of keyword research and, If I have to make a guess about the competition of a keyword based on some weird metric then, it will be confusing for someone just starting out.
My Requirements For A Good Keyword Research Tool
When doing research, I have 3 main criteria and those are:
- Monthly Search Volume
- The Keyword Has To Make Sense
- The Number Of Competing Sites For The Keyword
The monthly search volume tells you how many people are searching for that keyword or phrase which is important because you would want to be able to estimate the amount of traffic you are likely to receive by successfully targeting that keyword.
It also helps you create content that people are interested in and are actively searching for, after all, we are in the business of helping people find answers to their questions and solutions to their problems, right?
Many people also make typos when using search engines or type phrases that don’t make grammatical sense so, of course, I wouldn’t want to use those in my content, therefore, the keyword needs to make sense.
I also want to know the exact number of other websites that are targeting the keyword or phrase because that will tell me how much competition there is for that keyword which, is a major factor in how difficult it will be to rank well for that term in the search engines.
With that said, keyword phrases with a good amount of traffic and low competition are ripe for the picking and, those are the ones you want to base your content around.
These types of keywords are what we refer to as, low hanging fruit keywords.
Once you get the hang of this, you will be able to create campaigns at will and dominate in the search engines, thereby creating a very successful online business.
This is exactly what I am about to show you in the following Jaaxy Review so, pour yourself a beverage and don’t miss a word because doing keyword research properly is one of the most crucial components of building an online business and one that you need to learn if you haven’t already.
Who Can Benefit From Using Jaaxy?
- Internet marketers
- Local marketers
- SEO companies
- Affiliate marketers
- Keyword companies
- Domain owners and buyers
- Site flippers
- Niche marketers
- E-Book Publishers
Before doing an actual search and brief analysis, I will walk you through the features of Jaaxy so all that of this will make more sense to you as we move forward.
Clicking on “Search” in the upper left of the navigation bar reveals a sub-menu with 7 items listed (see screenshot below).
- Keywords – You would select this tab to perform your general keyword and URL searches.
- Alphabet Soup – This tab will take your seed keyword and place a letter or number before and after it to give you many keyword ideas based on Google Instant results.
- Saved Lists – You can save any keywords to a list, create multiple lists and download them to a CSV or text file if you want.
- Search History – A listing of your prior searches.
- Search Analysis – This will show you all of the sites ranked on the first page of Google for your seed keyword, along with metrics such as position, page authority, the number of backlinks etc.
- Affiliate Programs – A cool feature that will save time by listing various affiliate programs that you could promote based on the keyword entered.
- Brainstorm – Another great feature that will give you the latest trends from a number of sources (more on this below).
Moving down to the area below the sub-menu.
Once you type your keywords into the blank field and click “find keywords” a dark blue tab automatically opens above that field with your seed keyword.
This feature will allow you to have up to 5 tabs open at once (in the Enterprise version or 2 in the Pro version), for those times when you want to drill down a bit more based on your results without having to clear the prior search.
- Phrase/URL – A drop-down menu that you can toggle to search for a keyword phrase or Url.
- Keyword – Your search results will appear under this heading
- Avg – The average number of monthly searches
- Traffic – The estimated number of organic visits possible from being on the 1st page of search results.
- QSR – (Quoted Search Result) is the number of other sites targeting the keyword (competition).
- KQI – (Keyword Quality Indicator) allows you to see at a glance how difficult the keyword will be to rank well for with green being fairly easy, yellow is moderate and, red will be difficult.
- SEO – This indicates ranking difficulty on a numerical scale of 1 – 100 based on traffic and competition. The closer to 100, the better.
- Domains – This shows the availability of the keyword (Enterprise version) as used in a .com, .net or, .org domain name for those who wish to buy keyword specific names for their website or for domain flipping. Many people make a very nice income from flipping.
- Related – Gives you additional related terms based on your initial keyword.
- Brainstorm – Everything you have added to your Brainstorm Queue will be shown under this header (more on this below).
*Note – The column on the far right will display either the “Related” terms or the “Brainstorm Queue” depending on your selection.
How To Use Jaaxy
Let’s do a quick search in a niche that I know nothing about just to give you an example of how Jaaxy works.
Off the top of my head, I came up with kitchen faucets.
We will be looking for keywords that have less than 300 competition and also get about 50 average monthly searches or more because those should be fairly easy to rank well for in Google and, they also need to make sense.
The number of searches may seem a little low but, the reasoning is that even with a fairly small number of clicks multiplied by the 100 or more posts that your site will surely have over time, will translate into a substantial amount of traffic especially when you consider the LSI keywords that you will also end up ranking for with quality long-form content.
These are known as low hanging fruit keywords.
In analyzing these results, of course, there are some that we want to discard which is quite normal when doing keyword research.
Let’s take a look at the first one on the list “kitchen faucets”, we will want to get rid of this one.
You can see that this keyword gets tons of searches and traffic.
It also fits our criteria of less than 300 competing sites so it may be tempting to try and use but, the KQI is red and, the SEO score is only 41.
The main reason for these low scores is that this keyword is very broad and even with the low competition, the websites that are ranking on page 1 of the search engines will be high authority manufacturers and e-commerce sites making it almost impossible to rank for.
We would also want to get rid of numbers 2,7 and, 8 for the same reason plus the second one doesn’t make sense.
Also, number 6 doesn’t really make sense as it is written because it is missing a vowel but, even if you did modify it, you would have the same scenario as with number 1.
So, as you just saw, within a few seconds, I came up with at least 10 awesome keywords that I could use to write content and build a niche site around (there would have been more if I could have fit them into the screenshot).
I could write informative content, reviews and, comparisons all with this one keyword search.
If I had spent more time and drilled down into these keywords even further, as well as the related terms, there is no doubt that I would have come up with enough content ideas to keep me busy for a very long time.
But, we are just getting started with what we can uncover with Jaaxy.
The Alphabet Soup Technique
In addition to the general search, there are other ways to generate keyword ideas in Jaaxy so, next up is “Alphabet Soup” which is quite a powerful feature.
Once you type your seed keyword, Jaaxy will place a letter before and after the keyword to generate suggestions based on Google Instant results.
It will go through the entire alphabet plus numbers 1-9.
In the screenshot above, I am showing only a small fraction of the total number of results you will get with the Pro and Enterprise versions of Jaaxy, which will give you thousands of additional keyword ideas.
Clicking “Find Data” beside a keyword automatically performs a search for that particular keyword while clicking “Add” will add it to your Brainstorm Queue, should you choose to check it later.
That is normally how I do it. I scroll through the results and click “Add” for the ones I am interested in because I like to do the general searching all at the same time.
Ok, now it’s time to show you what all this Brainstorming stuff is all about.
The Brainstorm tab displays the top ranking trend feeds from a variety of sources including:
- Google Trends
- Yahoo Buzz
- Alexa Topics
- Amazon Best Sellers
- Twitter Trends
With this feature, you will be able to see at a glance what the hottest trending topics are across the internet.
This is not only helpful to get keyword ideas, should you want to try and capitalize on the latest trends but, it can also give you ideas in regard to possible niches you may wish to pursue.
The feed results update hourly.
By clicking the plus sign (+) next to each topic, it will be added to your Brainstorm Queue so you can easily perform a general search.
You can also type in any keyword to add it to the queue.
When doing keyword research, I almost always come up with other ideas of my own as well.
When this happens, I always add it to my queue immediately so I don’t forget about it later and, it will always remain in the queue until I clear it out.
Anything added to the queue is also visible on the main general search page on the far right where you can toggle back and forth between your “Related” keywords and the “Brainstorm Queue” and can be searched simply by clicking on it.
Now that you are armed with handfuls of awesome keywords, we will want to check these by taking a look at the first page of results in the major search engines for each keyword and Jaaxy makes this very easy to do.
In doing this, we will be sizing up the competition to see how difficult it will be to rank on page 1 because these are the sites we need to beat to make that happen.
After typing your keyword into the search field, you will then select which of the search engines you want to check with the choices being Google, Bing or, Yahoo.
While the screenshot below shows only the first 3 results, this search will bring up all of the 10 sites listed on the first page.
The column on the left will display the position number, title of the page, URL and, the meta description.
If you click the “View Details” link in the right-hand column, it will show a bunch of useful information about the page and site, which includes:
- Page Title
- Meta Description
- Meta Keywords (no longer relevant)
- Word Count
- Number of Links on Site
- Alexa Rank
- Keyword Density
- Number of Back Links
The Meta Description shown in the screenshot above illustrates the fact that Google doesn’t always use the description we ask them to and sometimes scans about 160 characters from your content to display the “rich snippet” shown in the search results.
This information is still helpful because it can give you ideas on how to write your own meta description and, while Google will sometimes use the one you write and sometimes not, I have found that Bing tends to use the description that you suggest quite often.
Search engines these days no longer use Meta Keywords as a ranking factor so most people don’t bother to fill this in anymore.
The Word Count is the actual number of words on the page. This figure includes visitor comments.
The number of Links On Site refers to the number of backlinks from other websites that are pointing to that specific page.
Keyword Density is the number of times the keyword or phrase is used within the page in relation to the total number of words and, is displayed as a percentage.
Back Links refers to the total number of backlinks pointing to the entire site.
Adsense is simply an indicator that tells you if that page is populated with Adsense ads.
Now, upon looking at all of this information and scanning the other sites listed on the 1st page, the reason I told you earlier to throw away the keyword “kitchen faucets” becomes even more apparent.
With high authority sites like The Home Depot, Lowes and, Delta Faucets just to name a few, we don’t really have much of a prayer at this point for ranking anywhere near the 1st page.
But that’s ok because, armed with Jaaxy and a little knowledge of keyword research, we are easily able to find lower competition and long tail keywords that the big boys and girls aren’t targeting.
Also, once your site starts to gain more authority, it will become easier for you to rank for some of the more competitive keywords.
On my own websites, there have been times where I have outranked popular sites such as BestBuy and Overstock, just to name a couple so, it is eventually possible.
You will also notice that all of the Titles and URL’s are hyperlinked so you can easily visit the page of those sites and examine their content to see how you can make yours even better, in an effort to get that 1st-page ranking for yourself.
OK, Moving On
Since the keyword “kitchen faucets” was a bust, we continue down the list of keywords and find something better that we should be able to rank for.
Doing a search analysis for the next keyword on our list “kitchen faucet reviews” brought up several different affiliate blog type sites on the 1st page of Google.
Once we have screened the information for these sites by clicking the “View Details” button and visited these pages to see what type of content they are creating, what’s next?
What we do now is to find out which keywords these sites are targeting in order to get that 1st-page ranking.
What? you say, more keywords? I already have keywords coming out of my ears!
Remember earlier, when I told you that in the general search tab you could search for a keyword phrase or URL?
I glossed over the URL function at that time because I wanted to include it here.
When visiting these sites, copy the URL for the page you are visiting and paste it into the search field after you have toggled the “Phrase/URL” function in the Jaaxy general search page.
Your results will display as shown in the screenshot below
As you can see, not only did it list the keywords that site is targeting but, Jaaxy automatically brings up all of the stats for each keyword as well as related keywords they are ranking for on the far right.
Remember, clicking on any of those keywords will allow you to drill down further for even more related search terms.
Nice touch, Jaaxy!!
Affiliate Programs Feature
Another time-saving feature in Jaaxy is the ability to search for affiliate programs related to your seed keyword in some of the major affiliate networks as shown below.
Once again, using the keyword “kitchen faucets” brought up more possibilities than the screenshot allows me to show.
You can search 4 of the major networks, which includes Commission Junction (CJ) and Link Share for mostly physical products and, Digital River and Click Bank for digital products.
Of course, you could always join all of these networks and do your searching from within their platforms but, I find this to be much faster than having to log on to several networks just to get a quick idea of which programs may be available, as I would be doing for initial niche research.
After you have gathered all of the keywords, selected your affiliate programs and, have written your awesome masterpiece content around them, you will most likely be slightly curious about how your great content is ranking in Google.
We got you covered there as well with the “Site Rank” feature
Jaaxy Site Rank
The next item on the upper navigation bar is the Site Rank feature where you can track the performance of your or, any other website in the Google search results.
Enter the URL and keyword and it will scan the first 200 pages of Google and give you the position and page number that you are ranking for.
As you can see from the screenshot above, Jaaxy will display the results under the “Search History” header and the Google SERPS page will appear in the column to the right.
These results will automatically be saved and will display any position changes upon your next search.
Inside the training tab, you will find videos on how to do keyword and niche research using Jaaxy as well as information regarding analysis and management.
This is also where you will find your 3 bonus PDF’s that you get upon signing up (shown below).
There are 2 pricing levels in Jaaxy which are Pro and Enterprise.
The screenshot below will give you the breakdown of what each level includes.
There is also a Free trial offer.
This is a real free trial with no credit card needed.
Simply sign up with a name and an email address and that’s it.
The trial is limited to 30 searches and the number of results shown will be less but, it is enough to get a feel of Jaaxy before deciding whether or not to upgrade (keep reading to learn how to access unlimited Jaaxy searches for free).
Basically, the difference between the Enterprise and Pro versions is that with the Enterprise version, the QSR and Domain Availability displays automatically when you do a keyword search while you would have to manually click a button for each keyword listed to display that information in the Pro version.
You will also be able to have up to 5 search tabs open in Enterprise and 2 in the Pro.
Enterprise will allow you to sort the keyword data in a number of categories where you will not be able to do this in the Pro and, the search data displays 5x faster.
You will also get more search results and SiteRank scans as well.
When you sign up, you also get 3 bonuses
Bonus #1 – 1,000 High Traffic, Low Competition Keywords
Bonus #2 – Niches, Keywords, Success
Bonus #3 – Domain Industry Secrets
So, that about wraps it up. Time to put this puppy to bed!
Jaaxy has been designed from the ground up for bloggers, affiliate marketers and, anyone who needs to write online content.
I have been using Jaaxy for awhile and, I agree with the statement in the screenshot above that refers to it as a “Research Platform” because it is so much more than just a basic keyword tool.
It is like the swiss army knife of keyword tools and gives you everything you need to do keyword research properly and, at a phenomenal price point as well.
Try searching any of the major keyword tools and you will find price points ranging from $99.50 per month and up… all the way up to hundreds of dollars per month and more.
Some of these tools also have limitations as to the number of searches and amount of data you can access and if you exceed that, you get kicked up to the next tier at a much higher price point, of course.
With that said, you can see where Jaaxy really does overdeliver for $49/$99 per month respectively for the Pro and Enterprise versions with unlimited access.
There is also a yearly option for a slightly reduced cost.
When writing this review, I was in a bit of a dilemma because, normally when I write reviews for my other sites, I list the pro’s and cons of a product but with Jaaxy, I really couldn’t think of a possible con.
I use Jaaxy, I like it, I highly recommend it.
So, what I did in this review was, instead of simply telling you about the features and benefits (Pro’s) of Jaaxy, I decided to walk you through every feature and show you how to use it.
This resulted in a piece of content that was partly a review but also a mini crash course on how to do keyword and niche research with actual examples.
Introducing Jaaxy Lite
Now there is a way you can get unlimited keyword searches in Jaaxy for free.
Those of you who have been reading this blog know that I am a member of Wealthy Affiliate, which is an online community of entrepreneurs focused on learning how to start and grow an online business.
One of the many perks associated with being a member of this outstanding community is that they are always evolving and adding new tools and resources to help us reach our goals.
Recently, they created a lite version of Jaaxy that is now our official keyword tool and can only be accessed as a premium member of Wealthy Affiliate.
Yes, you read that right, Jaaxy lite is now free to premium members of Wealthy Affiliate, and if you wish to upgrade to the Pro or Enterprise versions, you can do so at a reduced cost of only $19/$49 per month (Wealthy Affiliate premium members only).
So, the choice is yours, and if you feel that you don’t need the resources of Wealthy Affiliate that’s fine because the normal price of Jaaxy is still affordable especially when you consider the pricing of competing tools but, for the same exact price of the Pro version of Jaaxy ($49 per month), you can get Jaaxy Lite PLUS Wealthy Affiliate Premium Membership with all of the tools and resources that will be available to you.
You can knock that price down even further with a yearly premium membership to Wealthy Affiliate at $359 per year (about $29 per month paid annually).
I think this is a no-brainer, in my book anyway.
Here is a partial listing of what you will get with a Wealthy Affiliate Premium Membership
- Jaaxy Lite With Unlimited Keyword Searches
- Hosting for up to 25 Websites With Your Own Domain Name (Domain names not included)
- Hosting for up to 25 Websites on a sub-domain
- Training on How to Start and Grow an Online Business
- Help, Support, and Coaching from the WA Community
- Lots More
To learn more CLICK HERE to read my full review of Wealthy Affiliate and I’ll see you on the inside.
If you enjoyed this review and found it helpful, please share it with your friends and followers and, as always, if you have any questions or experiences you would like to share about keyword research or Jaaxy, pop a comment in the area below and I will reply asap.
To Our Success,